Finding the Why
Before Writing the What|
I look for the overlooked—unexpected behaviors, unmet needs, and opportunities hiding in plain sight—then figure out what to do with them.
- Creative Writing
-
CERT
PENDING
- CMS Administration
-
Expert
- CSS/HTML
Selected Work
Admitted Student Day
Audience Journey / Systems Thinking Read Study → 2024Mobilizing for IVF Protection
Audience Insight / Message Strategy Read Study → 2023The Merchant of Venice & Cultural Memory
Cultural Analysis / Pattern Recognition Read Study → 2023A Shudder of Secrets
Audience Perspective / Narrative Design Read Study →01 / Experience
D.C.
Worked in the Nation's Capital
02 / Published
Author
Short Fiction and Poetry in Print
03 / Academics
2x
Thesis Projects Across Disciplines
04 / Technical
50k+
Records / Systems Experience
Different subjects. Same instinct.
Professional Path
Enrollment Marketing and Communications Coordinator
Texas A&M University-Corpus Christi
Reworking how prospective students move through admissions communications: connecting audience needs, messaging, and the systems that deliver both.
Applied Skills
Copywriter
Texas A&M University-Corpus Christi
Translated university priorities into clear, audience-conscious stories across recruitment, digital, and print communications.
Applied Skills
Strategic Communications Fellow
Rational 360
Tracked media narratives and emerging issues to help public-affairs teams understand the communications landscape and respond to it.
Applied Skills
English + Creative Writing
Cum Laude / Double Major
Sewanee: The University of the South, 2023
Playwriting
Shakespeare
Film & Media Studies
Modern American Literature & Southern Gothic Literature
Prologue
First, I learned to
tell a story.
B.A. in Creative Writing, B.A. in English
At age four, when my dad's boss asked what I wanted to be, I answered with absolute conviction: “Barbie." While my current wardrobe doesn't match the aesthetic, nor do I have plastic limbs, but trust me, child Derby would probably approve of what I've done since then.
Facing a steep learning curve in Strategic Marketing at a highly respected firm, one question stood out: "What is your background in politics?" My honest reply was, "Nothing yet. But I promise I will learn." I made sure to be the first person in the office every day. There, I gained experience across National Non-Profits, Major Pharma companies, and Fortune 500 offices—intense, fascinating, and relentlessly fast-paced.
Eventually, I swapped the D.C. pace for for the academic rhythm of Higher Education and found myself doing something unexpected: rebuilding communications systems, learning HTML because a problem needed solving, and figuring out why prospective students weren't making it through to registration.
Somewhere along the way, I realized the part I loved most wasn't simply making the message.
It was figuring out what the message needed to be in the first place and why.
Field Notes
Books, Music, and Movies! (Last Updated 5/1/2026)
Now Reading
Tomorrow, and Tomorrow...
Gabrielle Zevin
Now Playing
90s Alternative
Deep Work Loop
Recently Watched
Project Hail Mary (2026)
Phil Lord, Christopher Miller